The online presence of a business is determined primarily by its website, followed by SEO and other digital marketing strategies that keep your products/services visible in front of your target audience. However, at the core of it all is how you plan your web design. Experts of web design in Bahrain would recommend the following points:

1. Retro font styles, or stick to serif fonts with a touch of elegance.
2. Get creative with the typography with the use of animation and visual effects.
3. Have fun with your design using emojis.
4. Parallax effect in scroll animation.
5. Include horizontal scrolling to feature services/products.
6. 3D visual effects to add glamour to your website design.
7. Invest heavily in multimedia representations throughout the website.
8. Surreal art and collage picture presentations.
9. Muted colors with pops of contrast.
10. Keep light and dark mode for better UX.

The digital face of your organization and brand is your website, which acts as a virtual business card. It is the first thing people will check before buying your products or services. Although most businesses in Bahrain spend a lot of money on online marketing in order to establish a strong digital identity, paying attention to web design is equally important. We have some recent global statistics to prove the same:

• More than 48% of the consumers believe in the credibility of a business by judging the web design.
• The first impression of a website for 94% of the consumers is created by its design.
• More than 38% of the consumers will close the site if the design is bad.
• 88% of the online shoppers will not return to a site if the design and UX are poor.

(Source: https://review42.com/resources/web-design-statistics/)

But what does the aforementioned have to do it with online marketing and its results? The relation between the two has been further explained in detail below:

• User-Experience/UX – Seamless navigation, ease of browsing, and fast loading time are essential factors that make or break the credibility of a website. Even if you manage to pull the ranks to the first page, if the website has poor user experience, consumers will reject it immediately. The UX has to be remarkable for the digital marketing efforts to be effective.
• Search Engine Optimization – The planning of the website, number of landing pages, blog posts, content placement, addition of videos, pictures, and banners, etc. all have an impact on search engine optimization. Web designing gives structure and form to the site, while SEO breathes life to it. You will need professional help in both online marketing and web design in Bahrain, to make your website top the search engine rankings.
• Brand Marketing and Advertising – Your web design, online advertising and branding efforts need to be in sync with each other, or else it becomes inconsistent and confusing for the consumer visiting the site. For example, your website design should match the look and feel of the social media marketing and advertising campaigns so that consumers can relate to it. This is the collective responsibility of digital marketing and web designing.

Website designing and online marketing are co-related, they are the two sides of the same coin. To produce desirable revenue-generating performance, both must be perfect.

Socialight Digital Marketing is one of the top companies specializing in web design and online marketing in Bahrain. They have an experienced team of designers and SEO professionals, who can guarantee favorable results in increasing the visibility of your business by strategizing the winning combination of digital marketing and web designing, to generate maximum ROI.

Let’s take the concept of ‘stories’ as an example. In 2013 the idea of a post (video, pictures, or otherwise) that would have a life span of 24 hours was introduced by Snapchat. It quickly became a handy promotional medium. Seeing its popularity among the users, Instagram, Facebook, and WhatsApp followed, with YouTube’s ‘shorts’ and Twitter’s fleets’ being the last ones to get launched in 2020. So, if you are launching a new product in 2021, both Fleets and Shorts have to be in your social media marketing plans.

On that note, here are the top 5 tips to market your business/services through social media in Bahrain this year.

As the year 2020 completely changed the world economic scenario, every small business organization have to go digital for sustaining the business. It is essential to have a well-maintained and functional website. You should employ an experienced company like SociaLight Digital Marketing, which can not only develop the website for the company but can also offer assistance with social media marketing.

It is a tool that allows you to search for content that has received the most shares, links and comments. It also allows you to find the key influencers in your specific area, monitor brand mentions, backlinks and much more.

Through BuzzSumo you can gather a better understanding of social media impact. It helps to develop smarter content strategies by seeing the pages with the best engagement value. The results will then be broken down by Twitter, Facebook, Reddit, and Pinterest shares.

It helps to offer an added benefit of checking out the well-performing articles across the web without the need to constantly monitor multiple social channels.

By this time in 2020, videos are subject to drive around 82% of web traffic. (ref: https://blog.hootsuite.com/content-idea-cheat-sheet/) So, to enjoy better reach and engagement, you have to share video content on all your social media channels. There are multiple options, at present, to choose from. Those are IGTV, YouTube, Snapchat and Stories on Instagram and Facebook.

You have the liberty to share videos on any possible channels. For shorter and fun videos, Tik Tok is the king. It helps in reaching out to younger audiences more.

Graphic design for social media is the convergence of creativity and smart marketing skills. If you blend it well, then nothing can stop your business from ruling the realm of social media. Here are a few tips to follow:

1. The first step is to figure out the purpose followed by formulating the concept of the post, is it to launch a new product or announce a special deal or increase traffic on the page and website, etc.
2. Determine the consumers that you want to target. The post has to be constructed, keeping the people in mind, or else it will not have the desired impact.
3. Now we will get into the core aspects of design, such as color and contrast. The color of the background and the other design elements, along with the text color, should be balanced and in complete harmony. It should not come out as distracting. Also, the choice of color should be made according to the mood or theme of the post.
4. Text and typography will come next. The text should complement the visual and not overshadow it and vice-versa. It should be crisp, catchy, and a statement-maker. Avoid overcrowding the graphic design layout with too much text as it just looks cramped up.
5. Every business has its unique identifiable marks, such as logo, tagline, etc. and it should be included in the graphic designs.
6. Each social media graphics that you post on the platform should speak of your brand and create a consistency of brand identity and promotion.

The combination of social media and graphic design is a recipe for marketing success if you know how to prepare it. Need some help with it?

Socialight Digital Marketing is one of the leading digital marketing firms with a specialization in social media and graphic design in Bahrain. Their team of experts has years of experience in catering to different businesses across verticals and taking care of their online promotional needs. Feel free to contact us for a free consultation.