In UAE, a recent survey revealed that around 84% of business owners believe that mobile apps are essential to staying relevant to the target audience. 2021 saw a 15% jump in mobile app downloads in the region, which has notably taken a hike since. If we speak of global market insights, then the mobile application market is all set to reach $693 billion this year.

Source:

https://www.statista.com/statistics/269025/worldwide-mobile-app-revenue-forecast/

Let’s look at the app trends relevant in 2022. If you want to launch an app what are the things you need to keep in mind and implement? 

Top Mobile App Trends of 2022

Hired a mobile app development company in UAE? Make sure you discuss the following prospects for app building. 

1. 5G

The majority of technology businesses are incorporating 5G into their most recent products, making it the newest buzzword in mobile technology. By the end of this year, more than 660 million mobile phones will get the 5G boost worldwide, including UAE. So, it makes sense to make an app that is compatible with the technology. With 5G, operations are 100 times faster than with 4G, lower latency (50 to 1 millisecond), and more cutting-edge features. 

2. FOLDABLE DEVICES

The good old flip phone is back with a glass screen fold twist. Many leading mobile manufacturers like Samsung have launched their foldable devices, the rest are working on their versions. The screen configuration for foldable devices will be different, along with their enhanced ability to multi-task. These are certain things to keep in mind when designing and developing an app. 

3. AR/VR

AR/VR is everywhere, from gaming to ecommerce; everyone is investing to give the target audience an immersive entertainment or shopping experience. Even the healthcare industry is investing in AR/VR integrated apps. In ecommerce, it enables customers to get a real-life view of the products online. For instance, L’Oreal’s virtual makeup app allows customers to get a preview of how the eye shadow, lipstick, or foundation will look on their face. AR/VR innovations are high in demand and ruling the mobile app market.

4. WEARABLES

By the end of 2022, the number of connected wearable devices will surpass around 929 million globally. That makes wearable app integration an important strategy for app development. This will play an important role in connecting businesses with customers in the new decade.

5. GROCERY & FOOD DELIVERY

This is a trend that every entrepreneur in the food business should keep in mind. After COVID, consumer behavior has changed. They are more comfortable with the grocery and food delivery apps. Brands with their app or using third-party apps have seen exceptional growth in the past years.

Conclusion

Keeping up with the trends guarantees more exposure and growth for a business. Your app can give you a great boost, provided you integrate it well with the latest trends & technologies. Finally if you are searching for a mobile app development company in the UAE, check out Socialight Digital Marketing. It is a well-known company offering digital solutions to global companies at affordable packages.  

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(Source: https://www.statista.com/statistics/278414/number-of-worldwide-social-network-users/ )

Role of a Social Media Marketing Company

A social media marketing company in Dubai uses multiple techniques and strategies to drive organic and inorganic traffic to the business through its social media pages. A social media marketing professional will either use organic content or paid advertising across multiple platforms to interact and engage with the target audience. It helps in the achievement of business goals.  

Benefits of Hiring a Social Media Marketing Expert

Social media marketing is a powerful tool for you to accomplish your promotional goals. Likewise, a social media marketing company helps you with the following:

• It ensures your strong social media presence and social engagement, which improves the credibility and trustworthiness of your business in front of Google. It helps in boosting your overall rank and website authority.
• You can connect and engage better with your target audience, and know their likes and dislikes from their reaction to the content. Accordingly, you can change the business approach.
• Social media is the best form of customer support where you can communicate with clients directly and vice versa, following up by resolving an issue. 
• Marketers can gather useful information from social media engagements and use the same to decide the direction of the content creation. 
• Social media marketing helps you gain loyal and long-term customers. But that is only possible if the online engagement remains constant, which a social media expert ensures. 
• Social media marketing companies follow a planner and content posting scheduler to maintain consistency in content generation. 
• Social media experts make sure that you always stay in a positive light in front of the target audience. They make your audience aware of the brand and work constantly to improve and maintain the brand’s reputation.     

Top 5 Social Media Marketing Companies in Dubai

Here’s an updated list of the leading companies specializing in social media marketing in Dubai:

• Nexa (https://www.digitalnexa.com/) 
• Prism Advertising Agency (https://www.prism-me.com/) 
• Socialight Digital Marketing (https://socialight-marketing.com/) 
• Digitalfarm (https://digitalfarm.ae/) 
• Igloo (https://www.weareigloo.com/) 

Conclusion  

Now that you know all the positive traction and visibility your business, brand, or organization can gain from social media marketing in Dubai, don’t delay hiring an expert to improvise your existing marketing efforts. Partner with a professional and pave the path to success. 

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Guide to Social Media Marketing

To begin with, you need to be aware of a few social media marketing terms and their importance:

• Content: What you post on social media platforms. 
• Context: Keep it short, simple, and straightforward 
• Hashtags: Other than adding meta-information, they also help describe and categorize the content. 
• Share: This refers to how people connect with your post and how they share it with others. 
• Engagement: Like, comment, or share; it’s how people interact and engage with your content. 

Your social media marketing stands on the core principles of:

• Strategy: It is the backbone of social media marketing; a constructive and result- oriented plan that involves the creation of valuable and high quality content, driving engagement, and increased lead conversions. 
• Plan: Before publishing the content, you need to know your target audience, ensure quality and keep it in context with your brand and business. 
• Publish: It is best to follow a consistent schedule for publishing the content. 
• Engage: You need to listen to your target audience and engage with them through comments and recurring posts. Keep tabs on the latest trends, diversity your marketing channels, gather industry insights, and utilize niche influencers for promotions. 
• Analytics: Collect and study user data, competitor analysis, etc., to refine marketing strategy.
• Advertise: For improved traction,invest in social media advertising (organic, paid, and earned).

Types of Social Media Marketing

Social media marketing comes in multiple forms, and we are not talking about just the platforms.

• Sponsorship or advertising
• Content marketing
• Influencer marketing
• Paid media
• Social media management
• Reviews
• Building followers

Social Media Trends & Tools to Use

There are a few things to keep in mind when devising and executing social media marketing strategies:

• Unlike previously, the reach of organic social media marketing has become quite complicated and time-consuming. 
• It is best to keep paid advertising in the mix to gain results. After all, social media platforms are businesses, and they are looking to earn from you.
• It is recommended that you merge multiple social media channels to get your message to the target audience. 
• Don’t forget to use social media tools to gather insight. 

Here’s a peek at the leading social media platforms along with the tools and trends that will benefit you:

How to Increase Social Media Engagement

Firstly, you need to focus on the following:

• Target audience
• Content
• Social media channels
• Engagement

Here are some basic tips:

• Set some primary goals and work towards their achievement.
• Assess and understand your target audience and their needs.
• Track the analytics to gain insights and change the strategy accordingly.
• Create clickable content that generates engagement.
• Stick to a publishing schedule and maintain post consistency.

Conclusion

We hope that this write-up was insightful to you! If you are looking for some professional help in social media marketing in Dubai, reach out to Socialight Digital Marketing today for a quote & consultation.

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These practices keep changing every year. Hence, every business owner and professional should keep this in mind when developing an ecommerce website. On that note, let’s brush up on the web design and web development trends of 2022. 

Top Ecommerce Web Design & Development Trends

Any reliable and reputed ecommerce website design company in Dubai should be well versed in the practices that we are about to discuss. But as a business owner, you should be aware of the same.

Web Design Trends

Vertical Alignment of Product Displays

Did you know that more than 68% of ecommerce visitors use mobile phones to access the websites? So, it is not enough to make your website mobile responsive. Your display should cater to the needs of the mobile users too. Vertically aligned product displays are important because they make scrolling on smartphones easier.

360-Degree Image View of Product

A panoramic or 360-degree view of the displayed product adds more credibility to the look and quality of the product. It gives a better idea to the customer about what they can expect on delivery, increasing the chances of a sale. 

Neutral Backgrounds

Neutral and subtle shades are the new rage in web designing for choosing the background. According to experts, it makes the content and the product displays pop against the neutral shades, attracting customers’ attention to the things that require it. 

Web Development Trends

Voice Search

With the growing prominence of voice assistants like Google Assistant, Siri, Alexa, etc. people have become comfortable commanding their devices to get a job done. It’s the reason many developers are integrating voice searches into the ecommerce sites to make shopping easy and enjoyable for the customers. 

Automation in Marketing

The use of advanced process automation tools to simplify marketing initiatives is another visible trend amongst ecommerce platforms. The aim is to simplify the promotional activities and create better engagement with the target audience. 

AI Chatbots

You cannot expect your human customer support to be available for customers 24×7. It is not only a complex approach but also expensive. Integrating AI chatbots to the platforms fixes that problem; as there is someone to take care of the customer’s needs, always.  

Conclusion

Why should you stay updated about the latest trends for web design in Dubai? That’s because such knowledge helps you build an attractive and functional website to drive more customer traffic and sales. 

If you are looking for a reliable ecommerce website development company in Dubai, then Socialight Digital Marketing has the best team to lend you the support. The company has a team of experienced professionals and a global clientele to attest to its credibility and web development skills. Check out their services and request a consultation today.

The post Web Design and Development Trends for Ecommerce Platform in 2022 appeared first on SociaLight Marketing.

• More than 3.96 billion people are using social media globally. (https://www.statista.com/statistics/278414/number-of-worldwide-social-network-users/)
• 57.6% of the total global population is on social media. (https://www.searchenginejournal.com/top-social-media-statistics/418826/#close) 
• On average a user spends 95 minutes per day on social media platforms. (https://www.searchenginejournal.com/top-social-media-statistics/418826/#close) 
• The global social media market will reach $223.11 billion at a 39.7% CAGR in 2022. (https://www.thebusinessresearchcompany.com/report/social-media-global-market-report)
• There are 9.52 million active social media accounts across the UAE. It accounts for almost 98% of the total population of the region. (https://www.globalmediainsight.com/blog/uae-social-media-statistics/#:~:text=According%20to%20the%20latest%20statistics,annual%20growth%20in%20internet%20users)

These numbers are enough to hire a social media agency in Dubai for business marketing and promotions. How do the professionals benefit your business? They remain aware of the latest techniques and trends that increase brand awareness and visibility on social media platforms. A knowledgeable professional will utilize them to create your social media marketing strategy, benefiting your brand. Let’s take a look at the top social media trends of 2022. 

Top Relevant Social Media Trends    

Here’s a list of the social media trends that every online marketing professional and business owner should be aware of. 

Brands are Heavily Investing in Social Commerce

The buying and selling of products and services on social media platforms are called social commerce. As per recent reports, over 73% of businesses are focussing on social commerce. Many brands are integrating their ecommerce platforms with social media sites like Facebook, Instagram, etc., to gain the benefits of social commerce. It is the trend to keep in mind when making a brand’s marketing and sales plan.  

Time is Right for Creators & Influencers on Social Platforms

Influencer and creator marketing aren’t going away anytime soon. On the contrary, the growth and popularity in certain areas have been spectacular. Business owners should consider the influence of such marketing tactics on the consumers to increase brand awareness through social media outlets. 

Livestream Shopping is Transforming Ecommerce

Besides social commerce, live streaming shopping is also gaining popularity amongst the general consumers, which has increased amid the pandemic months. The personalized approach and thrill of the activity; are a couple of things that attract consumers to Livestream shopping on social media platforms. 

Short Videos are Gaining More Views

TikTok, YouTube, Facebook, Instagram, and Twitter; are all leading social media platforms that have their respective versions of short-span videos, which are great for branding and promotion. You can create a viral trend with your brand name through short videos. It is something to keep in mind for future marketing campaigns.

Wrapping Up!

When hiring a social media agency in Dubai, we can assume that you will start with a consultation. You can check their awareness of the latest media trends during the initial conversation. Take some queue points from what we just discussed. Socialight Digital Marketing, is led by a team of digital marketing specialists who make sure to be up to date with the relevant trends to offer efficient service to the clients. You can book a consultation or visit the site for more details on the services.  

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Top Ecommerce Design Trends of 2022

Ecommerce web design helps businesses offer a simple yet dynamic shopping experience to customers. The design and layout of the website should be user-friendly, appealing and glitch-free, preventing any shopping interruption. 

Now let’s take a look into the latest ecommerce design trends for 2022.

Go Neutral in the Background

Bold colors are out, while neutrals are in! Neutral tones in the background give a soothing and sophisticated effect that leaves an impressive brand impact on the audience. It also gives a minimalistic look that can be used as good contrast against other design elements within the website. 

Unique Layouts

The website layout adds structure to the content and product placement within the landing pages. Now, you can choose the generic templates offered by different site development platforms. However, that would be like any other website online. These days a lot of brands are experimenting with creative and unique layouts. These add uniqueness to the brand and its offerings. 

Micro Animations

• As the user moves their cursor over the product, it changes colors and designs to give a glimpse of the variety available.
• Once the payment is complete, the user gets an animated figure informing about successful processing.
• An animated chatbot greets the user to answer all queries.

These are some examples of micro animations that make the website more attractive and engaging. Designers vouch for its usability, which is attracting more visitors to the website.

360 degree Product View

Instead of giving stills of the product from different angles, designers prefer to present a 360-degree view of the product. It assures the consumer regarding the look and quality of the product, boosting sales. 

Wrapping Up!

There are over 500,000 brands across billions of ecommerce sites and apps worldwide. So, the competition is tough, but still, you can rule the market, provided you stay aware of the latest trends and apply them to your business platform.  (Source: https://www.inc.com/encyclopedia/brands-and-brand-names.html)    

You indeed need trained and skilled professionals to ensure a spectacular design for your ecommerce website. While the professionals can take care of the technicalities, having a basic idea about what’s trending in the industry empowers you in decision-making when supervising the progress of the web design project.

On a concluding note, if you are looking for a professional team for your ecommerce web design in Dubai, then SociaLight Digital Marketing provides exactly what you need. Socialight has established its reputation as one of the leading digital marketing, web development, and web design company in Dubai and Bahrain with a wide range of services to offer its global clientele. Check out their offerings and book a consultation with the experts to infuse new life in your business through ensured growth and success.  

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Eventually, it drives visitor traffic to your website. Social media marketing creates more engagement, backlinks, and increased brand queries. All of that comes together to accelerate or boost the overall SEO results. Hence, social media is an essential part of digital marketing services.

These stats self-explain the importance of social media for your digital marketing and SEO efforts.  

Defining Social SEO

Social SEO is the indirect utilization of social media platforms to boost brand visibility on social browsers and search engines, thus improving the organic search ranking. The heroes of social SEO are the social signals, such as likes, comments, and shares, which increase brand engagement with the target audience. These build customer loyalty while also increasing online traffic. 

How does Social Media Marketing Impact the SEO Results?

Social media marketing intends to expose the content to the right group of people, who will further spread it amongst their groups and social communities. These are indirect factors that influence the SERPS. But there is more to social SEO than that:

• Digital marketers stress optimizing the brand social profiles because Google indexes that. 
• Google indexes and crawls the Facebook links like shares and comments are indexed and crawled by Google. So, if your target audience is commenting and sharing your post, Google will take notice of that, and the SERP will reflect that.
• Since social media marketing increases brand awareness, it boosts the brand searches online on both social browsers and search engines. So, it is essential to optimize the social content with high-ranking keywords. 
• Other social platforms like Pinterest, Reddit, and Quora drive significant traffic to the website. So, regular content posting on those sites is equally essential. 

These strategies play an essential role in boosting your SEO output. 

Conclusion

To ace the marketing game in the present and in the future, you will need efficient digital marketing services with a specialization in social SEO. 

Socialight Digital Marketing ticks on all those boxes as a digital marketing agency, with expertise in social media marketing in Dubai. Over the years, they have built a network of local and global clients, benefitting from their wide range of online marketing services. So, check out their website and book a consultation with their experts today! 

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Relevance of Digital Marketing Services for Start-Ups

Digital marketing covers a broad spectrum of activities that helps improve the online visibility of a business and boosts its online presence and overall growth. Both of these aspects are quite essential for start-up businesses to succeed. If you are thinking of hiring a social media agency in Dubai, then simply contact Socialight Digital Marketing company. 

Still not convinced that investing in a digital marketing service provider in 2022 is a good idea? We have come up with five compelling reasons to convince you. 

1. Experienced Marketers

Yes! You can plan your marketing strategies, but that would hardly match the expertise and knowledge of a professional digital marketer. Being on the job for many years and having worked with different brands, professional digital marketer have the experience to build the perfect marketing plan for your business for a maximum exposure.  

2. Access Advanced Marketing Tools

There are uncountable marketing tools available online that are updated regularly. These tools are necessary since they assist you in streamlining your marketing plan according to the current trends. These tools are both time and money-saving that you can only access through a professional. These tools will take your marketing strategy to a whole new level, producing greater ROI. 

3. Gain Exclusivity

Digital marketing experts do not give you basic marketing solutions! That’s the best part about hiring these services. The marketing plans are custom designed to fit the definite needs of the brand and the business. If you are starting a business and want to extend your customer base, your marketing plan will focus around those factors, providing you a competitive advantage. That’s how digital marketing services work. 

4. Expand Your Reach

Well-designed digital marketing plans help you reach out to a broader spectrum of audiences. Since the internet is limitless, digital marketing allows you to harness that power, allowing your brand to grow beyond from the limitations of a local brand to spread your wings as a global name.   

Hopefully, that was enough to convince you about the importance of digital marketing services for your business. On a concluding note, if you are looking for a digital marketing and social media agency in Dubai, then Socialight Digital Marketing is right up your alley of needs. They have an impressive portfolio and the experience of working with businesses big and small, including start-ups. Reach out to them to book a consultation today! 

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If the website is the foundation of your brand’s identity, then social media marketing is how you spread the word about it. Facebook, Twitter, Instagram, TikTok, Pinterest, LinkedIn, YouTube, and likewise are the most effective tools you have at your disposal to raise brand awareness. Social media marketing in Dubai completes your digital marketing agenda, which ultimately leads you to business growth and success.

The most fascinating aspect of web design and social media marketing is that the strategies employed are far from static. They keep developing and evolving over time. So, what was effective in 2021, might not work out as well in 2022 and a digital marketer needs to be aware of these trends and changes. 

On that note, this blog will shed some light on the upcoming trends in social media marketing and web design for businesses to follow. 

Upcoming Web Design Trends

• Colorful Optimism: Businesses are already going through a down phase of constant market fluctuations post-COVID. A weak website is the last thing you need. So, as per predictions, bright colors, fun shapes, and optimistic designs are the trends of 2022. 
• Black and White Elegance: Want to keep it simple and elegant? One can never go wrong with the timeless elegance of black and white. There are lots of creative areas to explore with just those two colors. 
• Bold Typography: Keep the words to a minimum and go bold with the typography.

Upcoming Social Media Marketing Trends

• 2022 is the year of TikTok. In 2021, it received the highest downloads of 3 million worldwide, with a 61% increase in mentions. Do take that into account when planning your social media marketing. (SOURCE: https://offers.hubspot.com/social-media-trends-report-2022?hubs_post=blog.hubspot.com/marketing/social-media-predictions-2017&hubs_post-cta=3%20million%20global%20downloads) 
• If you own an ecommerce business, you might want to start a social media store, allowing your potential customers to buy directly from the social media platforms. Invest more in social selling. 
• Do not ignore influencer marketing; it should still be one of your top priorities in 2022.  

Conclusion

On a concluding note, before you start planning your digital marketing for 2022, discuss the use of the above-mentioned tactics with your social media marketing and web design company. Still don’t have a website or a professional to take care of your online marketing? There was never a better time to invest more in that direction. Start by hiring a reputed company specializing in web development, digital marketing, and social media marketing in Dubai.

Take a look at the services offered by Socialight Digital Marketing. It is known for its innovative solutions. Book a consultation today and take one step forward towards the digital success of your business.

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Due to cost constraints, many small businesses and start-ups are hesitant to outsource their digital marketing, app development, or hire social media agencies in Dubai. But living in this Digital Age, one must invest in the technological infrastructure of a business. It is a necessary investment with a guaranteed return on investment. 

Coming back to where we started; with the year 2021 coming to an end, here’s a glimpse of the emerging trends in mobile app development that businesses can benefit from. 

Latest Mobile App Development Trends

According to IT and market experts, the following trends will be dominating the apps development arena in the coming months, in Dubai and globally. 

Voice Search

The number of voice assistants has increased and so has their popularity. Billions of people around the world use smart speakers integrated with voice assistants regularly. Businesses must take advantage of this by developing apps that support voice search.

Compatibility with Wearables

With more companies launching their wearables; what was once considered a luxury has become more accessible to consumers. So, when building an app, don’t forget to include the feature that ensures compatibility with wearables. It will attract more app downloads from the App Store. 

Devices that Fold

As per the market prediction, more mobile manufacturers will launch folding devices in the coming days. Keeping that in mind, it is essential to develop an app that is optimised for foldable screens. It might seem like a long shot, but investing in such features will increase the popularity and credibility of your app in the eyes of the consumer. 

On-demand Apps

On-demand apps enable consumers to buy products or services and get them in real-time. Some examples would be delivery apps (food, groceries, medicines, etc.), on-demand taxi apps, telemedicine, housekeeping services, and likewise. The on-demand economy is flourishing, with several businesses investing in the same. Customers like such apps and services because it is more accessible and easy to use. It would be a worthwhile business development decision to build such an app.   

Conclusion

Are you searching for a reliable mobile app development company or social media agency in Dubai? Are you looking for a digital marketing company that offers reasonable service packages? Then look no further than SociaLight Digital Marketing. It is one of the leading companies providing online marketing, website design, and app development services to both big and small businesses at affordable rates and with flexible service terms.  

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