website deisgn Archives - SociaLight Marketing

Top Upcoming Trends to Follow for Web Design & Social Media Marketing in Dubai

Socialight SEOTEAM — Mon, 06 Dec 2021 07:18:39 +0000

You cannot possibly think of creating an online identity for your business without a website. It’s your business virtual address; the starting point of your digital marketing initiatives. We might as well add that not just any website would be enough. Your online business platform should have a captivating design backed by a clear layout and user-friendly interface to make it appealing to the targeted audience. In case your website is lacking either of these, a web design company in Dubai can fix it for you.

If the website is the foundation of your brand’s identity, then social media marketing is how you spread the word about it. Facebook, Twitter, Instagram, TikTok, Pinterest, LinkedIn, YouTube, and likewise are the most effective tools you have at your disposal to raise brand awareness. Social media marketing in Dubai completes your digital marketing agenda, which ultimately leads you to business growth and success.

The most fascinating aspect of web design and social media marketing is that the strategies employed are far from static. They keep developing and evolving over time. So, what was effective in 2021, might not work out as well in 2022 and a digital marketer needs to be aware of these trends and changes.

On that note, this blog will shed some light on the upcoming trends in social media marketing and web design for businesses to follow.

Upcoming Web Design Trends

Colorful Optimism: Businesses are already going through a down phase of constant market fluctuations post-COVID. A weak website is the last thing you need. So, as per predictions, bright colors, fun shapes, and optimistic designs are the trends of 2022.
Black and White Elegance: Want to keep it simple and elegant? One can never go wrong with the timeless elegance of black and white. There are lots of creative areas to explore with just those two colors.
Bold Typography: Keep the words to a minimum and go bold with the typography.

Upcoming Social Media Marketing Trends

2022 is the year of TikTok. In 2021, it received the highest downloads of 3 million worldwide, with a 61% increase in mentions. Do take that into account when planning your social media marketing. (SOURCE: https://offers.hubspot.com/social-media-trends-report-2022?hubs_post=blog.hubspot.com/marketing/social-media-predictions-2017&hubs_post-cta=3%20million%20global%20downloads)
If you own an ecommerce business, you might want to start a social media store, allowing your potential customers to buy directly from the social media platforms. Invest more in social selling.
Do not ignore influencer marketing; it should still be one of your top priorities in 2022.

Conclusion

On a concluding note, before you start planning your digital marketing for 2022, discuss the use of the above-mentioned tactics with your social media marketing and web design company. Still don’t have a website or a professional to take care of your online marketing? There was never a better time to invest more in that direction. Start by hiring a reputed company specializing in web development, digital marketing, and social media marketing in Dubai.

Take a look at the services offered by Socialight Digital Marketing. It is known for its innovative solutions. Book a consultation today and take one step forward towards the digital success of your business.

The post Top Upcoming Trends to Follow for Web Design & Social Media Marketing in Dubai appeared first on SociaLight Marketing.

THINGS TO ENQUIRE PRIOR TO HIRING A WEBSITE DESIGN COMPANY IN BAHRAIN

socialight — Thu, 11 Jul 2019 02:11:00 +0000

THINGS TO ENQUIRE PRIOR TO HIRING A WEBSITE DESIGN COMPANY IN BAHRAIN

socialight

July 11, 2019

Website Development

A strong digital presence carries a lot more importance in modern times than it used to a few years past. Almost every business in present times wants an effective and impactful digital presence. In this context, they look for a catchy and feature-enriched website. And an attractive website thoroughly upgraded with high-end features can only be expected through a renowned house for web designing services.

Following are the factors worth being taken into account while looking for a renowned agency for website design Bahrain.

MUST BE DESIGNED ON A RESPONSIVE FRAMEWORK

Before enquiring about anything, one should first make sure that the website would be made through a responsive framework. This is important as Google has taken mobile-friendly characteristic (responsive characteristic) as one of the prime factors for a better ranking. Moreover, it matters a lot for any business group to target the users across all types of devices, in a competitive scenario. Hence, one should, first of all, make sure whether the web design service provider is efficient enough in designing responsive sites or not.

GETTING THE SOURCE FILES

These are basically the raw materials with which your website was designed and developed by the programmers. So in the future if you wish to scale or edit anything on your website you will need these files. This is why it is always advised by the experts to keep your source files with yourself after the completion and delivery of the website.

OFFER THE DESIRED CMS PLATFORM, AND TRAIN AS WELL IF NEEDED!

Any user would wish for a user-friendly website. In this context, one should make sure that the website is designed keeping in mind the convenience of the viewers. The navigation should be easy & smooth for the owner also. Specifically, the bloggers those who handle things of their own should prioritize about this. WordPress is indeed the most user-friendly platform amongst all, hence preferred by the most. At the same time, one should also enquire if the concerned company helps in training on how to get used to the CMS.

NOW THE BUDGET

Last, but never really the least, it is quite essential to be very sure about the budget-related aspects too. It is suggested to enquire about the price from different sources before finalising with any company.

Also, once you hire a reputed web development company, be prepared to provide them with all the necessary information that is crucial to the design and development of the website. There are so many things regarding the look of the website and your core business industry that are known to you exclusively. So you need to take the time and convey your vision to the Team. This way it will be easier for them to bring your vision to life with their creativity and innovation. These are the few crucial elements that you must keep in mind while dealing with web developing companies.

Awesome Works

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The post THINGS TO ENQUIRE PRIOR TO HIRING A WEBSITE DESIGN COMPANY IN BAHRAIN appeared first on SociaLight Marketing.

HOW TO TURN WEB DESIGNS INTO POWERFUL CHANNELS OF ENGAGEMENT

socialight — Mon, 10 Jun 2019 06:25:00 +0000

HOW TO TURN WEB DESIGNS INTO POWERFUL CHANNELS OF ENGAGEMENT

socialight

June 10, 2019

Website Development

For visitors and users of a website, it is the design that is the first point of interaction. Needless to say, designers and developers have their task cut out in leveraging web designs to create powerful channels of engagement. Design trends are always a passing phase. A design trend may be a hot rage during a particular period of time, but will soon be replaced by something that appeals better. While design trends change, certain distinctive features are permanent requirements that need to be fulfilled by website developers and designers. Let’s dive into the features that will remain an unchanged demand in websites.

#1. Clean messaging, design elements to highlight the solution in web design Bahrain

Design is not to be distracting. Design is not a showcase of the designers’ abilities to create a stunning visual, but the whole idea of designs on websites is to narrow the focus on the service/product, in a pleasing setting. The service/product needs to be understood clearly and this means that the interface has to be free from all clutter. Ambiguity is one of the reasons why visitors and users feel disengaged. It is therefore necessary that web designers ensure that the messaging and design blend into a clear and uncluttered combination.

#2. Calls to Action

Without a proper call to action in web design Bahrain, first time visitors and users are more likely to use your page as a resource. It is necessary to not only offer the user a simple step to the next course of action, but to also channelize and lead the user into clicking on the CTA. It is the CTA that begins the process of converting a lead into a client, and it is therefore necessary to have it stand out clearly. The words on the CTA need to have the desired effect, without actually pushing someone into clicking on the button. The ideal CTA is one that will convey a message to the clients that something of additional value is beyond the button.

#3. Smooth, swift and intuitive navigation in web design Bahrain

Users who find the navigation smooth and intuitive are more likely to enjoy the experience. This literally means that the visitors will stay on the site for long and this translates into a better chance of the visitor using/buying/subscribing to a service. Website Designing Experts need to ensure that the navigation is intuitive and swift. This is actually linked to the design and the sitemap. If the whole design is complicated and complex, it would be tough to create a design that is easier to navigate. It is therefore necessary to put in considerable thought into the designs and use A/B testing to understand the choice of actual users.

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The post HOW TO TURN WEB DESIGNS INTO POWERFUL CHANNELS OF ENGAGEMENT appeared first on SociaLight Marketing.

HOW TO DEAL WITH COMPLEX CONTENT WITH INFOGRAPHICS IN WEBSITE DESIGN

socialight — Fri, 10 May 2019 06:21:00 +0000

HOW TO DEAL WITH COMPLEX CONTENT WITH INFOGRAPHICS IN WEBSITE DESIGN

socialight

May 10, 2019

Website Development

Website designs continue to evolve, meeting new expectations of showcasing main activities and sharing important information to a visitor. As competition heats up, the nature of services and products appear similar – at first glance – to a visitor, making it necessary for a business to highlight differentiators. Infographics based designs in webpages have become the first choice of businesses that need to deal with complex content. A large number of businesses looking for website design Bahrain now prefer interactive, graphical, and instructional visualization for explaining concepts and differentiators. Here is a drill down into infographics in web designs.

Integrating infographics in website design Bahrain helps portray the big picture

Visualization of data is the biggest advantage of infographics. The more complex aspects of presentation are to keep the narrative interesting and riveting even when dealing with dry topics. This needs to be achieved without stripping the narrative of its informative value. With infographics it is possible to blend statistical information with graphics that highlights information and showcases the concepts to viewers. It also encourages the visitors to interpret the data in a manner that is most suitable to individuals. It helps visitors look at the data from different perspectives, more creatively.

Common issues faced by businesses when using infographics

By virtue of being a creative option, it is necessary to use the right team for website designing in Bahrain. A team that relies on inspired creatives, or worse, a team that indulges in copyright infringement can land a business in legal trouble. The best option is to use a team that makes their own images. The use of custom digital designs or commissioned photography for social media in Bahrain can help to create infographics that are appealing and legal. Copied versions not only invite legal trouble, but will lower the reputation among visitors who will consider the business as one that is not original or innovative.

Repurposing images with creative commons licenses for social media Bahrain

A business that finds a particular image to be more aligned in terms of representative value, can repurpose the same, provided the image is in public domain with creative commons licenses. The artwork can then be smartly repurposed and reworked to create a distinct and appealing visual for social media Bahrain. Similarly, fair use provisions are also a good option provided the actual usage or rendition of the image is as per the permitted usage provisions. Purchase of images may not always be the best options, if the same image is sold multiple times. It is therefore necessary to purchase images that offer exclusive use of the visuals, which will help to create unique infographics.

Use of A/B testing to evaluate the impact of the visuals on users needs to be diligently carried out. Creativity in infographics needs validation from actual users to understand the utility value. Rather than proceeding on assumptions that the visualization is the best, it is important to actively seek feedback from actual end users to modify accordingly. This will help create infographics that have the best impact, helping businesses achieve better results.

Awesome Works

socialight August 12, 2022

website deisgn Archives - SociaLight Marketing

Top Upcoming Trends to Follow for Web Design & Social Media Marketing in Dubai

Upcoming Web Design Trends

Upcoming Social Media Marketing Trends

Conclusion

THINGS TO ENQUIRE PRIOR TO HIRING A WEBSITE DESIGN COMPANY IN BAHRAIN

THINGS TO ENQUIRE PRIOR TO HIRING A WEBSITE DESIGN COMPANY IN BAHRAIN

MUST BE DESIGNED ON A RESPONSIVE FRAMEWORK

GETTING THE SOURCE FILES

OFFER THE DESIRED CMS PLATFORM, AND TRAIN AS WELL IF NEEDED!

NOW THE BUDGET

Awesome Works

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HOW TO TURN WEB DESIGNS INTO POWERFUL CHANNELS OF ENGAGEMENT

HOW TO TURN WEB DESIGNS INTO POWERFUL CHANNELS OF ENGAGEMENT

#1. Clean messaging, design elements to highlight the solution in web design Bahrain

#2. Calls to Action

#3. Smooth, swift and intuitive navigation in web design Bahrain

Awesome Works

Related Posts

HOW TO DEAL WITH COMPLEX CONTENT WITH INFOGRAPHICS IN WEBSITE DESIGN

HOW TO DEAL WITH COMPLEX CONTENT WITH INFOGRAPHICS IN WEBSITE DESIGN

Integrating infographics in website design Bahrain helps portray the big picture

Common issues faced by businesses when using infographics

Repurposing images with creative commons licenses for social media Bahrain

Awesome Works

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